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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The congruence between an employee's characteristics and organization is undeniably one of the most critical management factors. It is common knowledge that employees who feel that specific company po...

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1. Encoding – involves forming a memory code. Equates to entering data into a computer systems through a keyboard. Storage – involves maintaining encoded information in memory over time. Equates to sa...

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Book Definition 2

Book Definition 2

Q Chapter 2 1. Associative Network Memory Model

Q 2. Brand Awareness

Q 3. Points of Difference

Q 4. Points of Parity Associations

Q 5. Brand Image

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1. Associative Network Memory Model A conceptual presentation that views memory as the network of nodes and associated links in which the nodes displays the stored data and the notions and links that displays the potential of connection among the available data and notions. 2. Brand Awareness This is pertaining to the potential of the node of brand or trace in memory, which can be measurable since the ability of the consumer to recognize the brand under certain conditions and parameters.